Launch Event Barcelona – This rebranding launch event in Barcelona was organized for a performance marketing company based in Amsterdam for 350 guests to announce their new brand identity.
During the Affiliate World Europe Conference in Barcelona our client organized a rebranding launch to announce their new brand identity to their closest friends and partners at a rooftop party in Barcelona. Upon arrival guests were welcomed with a glass of Cava from the Catalonia region and delicious tapas were served while enjoying beautiful views from the rooftop. Guests could interact with each other by participating a boat activity at the swimming pool. The winner of the activity would win a branded cocktail in illuminated glasses. Until the moment of the reveal branding was kept neutral, just a few little details such as branded cushions & napkins were revealed. Right after sunset the marketing director gave a speech to announce the new brand identity. After the speech a brand video including the world’s first logo created by an algorithm was presented. The DJ started playing, the lightshow with the company’s colours magenta & cyan began and the logo was highlighted on the building and the party began. View more of our projects here!