Launch Event Barcelona – This rebranding launch event in Barcelona was organized for a performance marketing company based in Amsterdam. To 350 guests their new brand identity was announced.
Our client organized a rebranding launch to announce their new brand identity to their closest friends and partners at a rooftop party. This event was held during the Affiliate World Europe Conference in Barcelona.
Upon arrival guests were welcomed with a glass of Cava from the Catalonia region and delicious tapas were served while enjoying beautiful views from the rooftop. Guests could interact with each other by participating a boat activity at the swimming pool. The winner of the activity would win a branded cocktail in illuminated glasses. Until the moment of the reveal branding was kept neutral, just a few little details such as branded cushions & napkins were revealed.
Right after sunset the marketing director gave a speech to announce the new brand identity. After the speech a brand video including the world’s first logo created by an algorithm was presented. The DJ started playing, the lightshow with the company’s colours magenta & cyan, the logo was highlighted on the building and the party began.
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“Great team and great execution! We look forward to work with you again.”
– Marketing company – Event manager