Launch Event Barcelona – This rebranding launch event in Barcelona was organized for a performance marketing company based in Amsterdam for 350 guests to announce their new brand identity.
During the Affiliate World Europe Conference in Barcelona our client organized a rebranding launch to announce their new brand identity to their closest friends and partners at a rooftop party in Barcelona. Upon arrival guests were welcomed with a glass of Cava from the Catalonia region and delicious tapas were served while enjoying beautiful views from the rooftop. Guests could interact with each other by participating a boat activity at the swimming pool. The winner of the activity would win a branded cocktail in illuminated glasses. Until the moment of the reveal branding was kept neutral, just a few little details such as branded cushions & napkins were revealed.
Right after sunset the marketing director gave a speech to announce the new brand identity. After the speech a brand video including the world’s first logo created by an algorithm was presented. The DJ started playing, the lightshow with the company’s colours magenta & cyan began and the logo was highlighted on the building and the party began. View more of our projects here!
“Great team and great execution! We look forward to work with you again.”
– Marketing company – Event manager