BIC Lighters approached EVENTÔIR to come up with a unique experience to reward their top clients. Our aim was to outperform the past year’s event. EVENTÔIR came up with the concept BIC Adventure Island. It was an outdoor event for 120 people on an activity island. This beautiful island is located in lovely nature in the middle of the Netherlands, making it easy for all of the guests to arrive. The island’s setting is simply breathtaking and it was an ideal destination to organize an active event for BIC’s clients. There is a nice lake, as well as plenty of opportunities for a variety of exciting outdoor activities.
As for the event itself, BIC invited some of their best clients. The best sellers get invited to their annual client event, as an incentive for their achievements. Experiencing adrenaline activities in a tropical setting will make them want to achieve their sales targets so they can participate again next year, and maybe even get a VIP upgrade. We actually organized the client event for BIC last year and it was amazing. We did a car rally and flight experience. Read it here.
Arrival and Presentation
The clients arrived by car to the island and were welcomed with coffee, tea, and some sweet treats. The event started with a presentation to show their new products for next year and goals for the future. Once the formal part of the event came to an end, it was time to have some fun.
While the VIPs where enjoying their special activity, the selected guests had the choice over four different types of activities such as Dakar, Quad, Trial and 4×4. They had the once in a lifetime experience to drive these vehicles themselves. After the VIP activity the VIPs joined the selected guests at the Dakar, Quad, Trial and 4×4 experience.
Since guests at this event were mostly male, we decided to arrange something adventurous this year. As mentioned before, both selected and VIP partners were invited to this outdoor event. The concept was an adventure island with activities such as quad riding, trial, 4×4 and Dakar experience. Driving a trial or quad on their challenging off-road terrain gave them a real thrill. The weather was perfect for the activities as the terrain was muddy due to the rain in the morning, and in the afternoon it was nice and dry. The popular Mud & Water challenge was a course that leads over land, through water and plenty of mud. Furthermore, real Dakar drivers gave them the ultimate experience! A professional driver took them in their truck on their adventurous terrain. Experience for yourself what it is like to sit next to a Dakar participant as a co-driver and feel how you drive over the rough and treacherous terrain.
To top it all off, for the VIP clients, we organized a RIB (rigid inflatable boats) experience to a private island. After this high speed boat ride over the lake, they arrived at a private island where they started off with a glass of bubbly and see a spectacular flyboard show like they’ve never seen before.
Food Truck Concept
After this great day full of full of adventure and adrenaline, it was time for drinks and food. We organized an island food concept with a variety of food trucks. For instance, there was an Indonesian-style food truck, as well as burger, salad, French fries, and sandwiches with pulled pork trucks. Our guests had the opportunity to sit both indoors and outdoors and the entire event was organized according to the new regulations, ensuring the 1,5 meter policy.
It was really nice to see so many people socializing and enjoying this outdoor event and we are really happy to be able to be hosting larger events again.