Launch Event Barcelona

Launch Event Barcelona - This rebranding launch event in Barcelona was organized for a performance marketing company based in Amsterdam. To 350 guests their new brand identity was announced.

Our client organized a rebranding launch to announce their new brand identity to their closest friends and partners at a rooftop party. This event was held during the Affiliate World Conference in Barcelona.

Upon arrival guests were welcomed with a glass of Cava from the Catalonia region and delicious tapas were served while enjoying beautiful views from the rooftop. They could interact with each other by participating in a boat activity at the swimming pool.

Furthermore, we had branded cocktails in illuminated glasses. Until the moment of the reveal branding was kept neutral, just a few little details were revealed.

Right after sunset, the marketing director gave a speech to announce the new brand identity. After the speech, a brand video including the world’s first logo created by an algorithm was presented.

The DJ started playing, the light show with the company’s colors, the logo was highlighted on the building and the party began.

View more of our projects here