Set high above the city at LuminAir, Oleon welcomed guests with a warm, elevated experience that blended futuristic elegance with the iconic charm of Amsterdam. From signature cocktails swirling in dry ice to personalized gifts and hand-drawn portraits, every detail reflected the brand’s commitment to intimacy, innovation, and human connection.
As the sunset bathed the room in golden light, a keynote speech signaled Oleon’s forward-looking vision—framed by curated bites, live performances, and sweeping rooftop views. Moments of reflection, laughter, and surprise unfolded naturally, with saxophones, electric violin, and a glittering Mirror Man guiding the evening from sophisticated to unforgettable.
Guests left with curated gifts in hand, a spark of inspiration in their step, and a sense that Oleon’s future is not just bright—but deeply personal.
With the skyline of Amsterdam as their backdrop, guests entered LuminAir to begin a journey into the future of beauty. Oleon welcomed top clients with warmth and style, blending intimacy with sophistication high above the city. A first impression crafted to reflect both Oleon’s vision and the iconic charm of Amsterdam.
Signature cocktails and champagne swirled in dry ice set the stage under ethereal cloud installations. Every detail reflected the event’s theme: “Illuminating the Future of Beauty.” This multisensory welcome hinted at a night full of surprise, elegance, and futuristic energy—designed to spark curiosity and connection.
From the very start, personalization was key. Guests received engraved gifts and hand-sketched portraits, creating emotional connection and take-home memories. These moments spoke to Oleon’s value of intimacy and personal relationships—an ethos that remains at the heart of their global success.
As the sun dipped behind Amsterdam’s rooftops, the ceiling lights transitioned from gold to cool blue. This symbolic transformation introduced Oleon’s vision for the future. A keynote moment that merged nature’s beauty, innovation, and a powerful welcome speech—setting the tone for the night.
Elegant food stations opened with a curated walking dinner, featuring beetroot tataki, creamy kale, and roasted sirloin. Each dish was a tribute to craftsmanship—just like Oleon’s own ingredients. It was a culinary celebration of purity, balance, and future-forward taste.
With 360° views of Amsterdam’s historic skyline, guests paused to reflect, connect, and admire the illuminated Oleon sign. These rooftop moments symbolized the company’s outlook—rooted in the present, reaching forward. It was a setting that invited both inspiration and meaningful exchange.
From saxophonists during welcome drinks to a high-energy electric violin set, entertainment flowed naturally throughout the night. Performances were integrated like “highlights” in a product formula: subtle, striking, and never overpowering—leaving room for laughter, conversation, and a touch of surprise.
When midnight neared, a dazzling Mirror Man dancer captivated the crowd. Unexpected, futuristic, and playful, this act kept the energy alive and guests lingering longer. It was the perfect crescendo to an already immersive evening.
The energy remained high well into the night. From photobooth fun to spontaneous dancing, the event never lost its sense of joy. Designed with Oleon’s belief in closeness and human connection, this was a celebration of people, not just products.
As the evening ended, guests were thanked with thoughtfully curated goodie bags—a final moment of care. With their arms full and hearts full, they left knowing Oleon’s future is bright, sustainable, and above all: personal.
With more than 20 years of experience in international event coordination, Conny is known for her proactive approach, strong problem-solving skills, and meticulous attention to detail. She anticipates challenges with ease and ensures every aspect of an event is planned to perfection.
Fluent in German, English, and Spanish, Conny’s positive, sociable nature allows her to adapt effortlessly to diverse situations and teams. She is passionate about creating structured, memorable events that run seamlessly from start to finish.
In her free time, she enjoys spending time with her partner and friends, being in nature, and dreaming of one day having a home with a large garden full of animals.
With over 25 years of experience in national and international corporate events, Lidia specializes in the automotive and MICE sectors across Europe. Her German–Spanish heritage and fluency in Spanish, German, and English give her a unique intercultural perspective, allowing her to quickly adapt to client needs.
Lidia is passionate, proactive, and flexible — equally comfortable leading projects or collaborating within a team. Known for her strong communication and negotiation skills, she is dedicated to creating events that exceed expectations for both attendees and organizers.
In her free time, she enjoys exploring new countries and cultures and spending time with dogs.
With 12 years of experience in international event management, Jacqueline leads Eventôir with a clear vision: to create seamless, high-impact events that leave a lasting impression. Having grown up in Spain, she works fluently in English, Dutch, and Spanish, which allows her to collaborate effortlessly with clients and partners around the world.
She has successfully delivered complex projects for global brands, including multi-day programs for up to 7,000 participants across 20 venues. Known for her meticulous planning, creative concepts, and ability to unite diverse stakeholders, Jacqueline blends business objectives with memorable guest experiences. Her flexibility and attention to detail have earned her a reputation as a trusted partner for brands seeking both elegance and flawless execution.
Outside of work, she is passionate about exploring new destinations and planning unforgettable trips. She enjoys staying active with nature hikes, gym workouts, Reformer Pilates, and Yin Yoga. She also loves cooking Mediterranean-inspired dishes, good coffee, and photography, with a special interest in interior design.