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Aerial view of Amsterdam skyline with A’DAM Tower and waterfront, showcasing event location context

Zurich Integrated Benefits

European Leadership Event – Amsterdam Edition

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Client Zurich Integrated Benefits
Type European Leadership Conference
Location Amsterdam, Netherlands
Date 2025
Guests 100 senior stakeholders
Services Full-Service Event Production | Venue & Supplier Contracting | Technical Production | On-Site Event Management

"A two-day leadership gathering in Amsterdam that transformed Zurich’s research on the future of employee benefits into a dynamic, experiential dialogue centered on one defining theme: Resilience."

The Context

Translating Strategy into Experience: Zurich’s Leadership Gathering in Amsterdam

The Amsterdam edition formed part of Zurich Integrated Benefits’ broader European leadership roadshow, which also included cities such as Frankfurt and Paris.

Each event was designed to explore the future of employee benefits while maintaining a consistent narrative around key themes including personalization, wellbeing, empowerment, technological transformation and long-term workforce resilience.

While alignment with the wider European series was essential, the Amsterdam event needed to deliver a distinctive local experience that reflected both the character of the city and Zurich’s forward-thinking brand identity.

Corporate conference audience actively participating and raising hands during a keynote presentation

Project Brief

Zurich’s leadership team wanted the Amsterdam gathering to move beyond the structure of a traditional corporate conference.

The brief emphasized three key priorities:

  • Create an environment that reflects innovation and forward-thinking leadership
  • Encourage meaningful dialogue and peer interaction among senior stakeholders
  • Translate the concept of resilience from theory into a tangible, shared experience

Venue selection, program design and guest experience all needed to support this narrative.

Strategic Approach

Strategic Approach

EVENTÔIR designed the event experience around a narrative arc that moved from perspective to participation and ultimately to reflection, ensuring that resilience was experienced rather than simply discussed.

Key strategic decisions included:

01

Selecting unconventional venues that visually reinforced innovation and perspective

02

Designing a two-day format that balanced structured content with organic networking

03

Integrating interactive sessions to transform attendees from passive listeners into contributors

04

Embedding experiential elements that subtly reinforced the theme of resilience throughout the guest journey

LuminAir Amsterdam

Welcome Evening — Setting the Tone

The experience began with an exclusive welcome evening at LuminAir Amsterdam, offering panoramic views of the Amsterdam skyline.

A five-course walking dinner created an open and fluid environment that encouraged spontaneous conversations and early relationship building among participants. Elevated above the city, the venue immediately positioned the event as distinctive and forward-looking.

Branded corporate event stage with lounge seating, lighting setup, and panoramic city backdrop

Leadership Conference — Resilience in Dialogue

The main conference took place at A’DAM Tower, chosen for its contemporary architecture and unconventional event space.

The program featured focused plenary sessions supported by integrated stage production and subtle branding elements designed to enhance, rather than dominate, the content.

A central highlight of the day was an interactive resilience workshop led by Salmaan Sana. Through guided dialogue, paired conversations and reflective exercises, participants explored concepts such as antifragility and adaptive leadership.

Rather than a traditional keynote, the session created a collaborative environment where attendees actively shaped the conversation.

Panoramic venue above the sixteenth floor of A'DAM Tower

Evening Experience — Perspective & Connection

As the conference concluded, guests moved to the panoramic venue above the sixteenth floor of A’DAM Tower, symbolically elevating the experience from strategic discussion to broader perspective.

The evening featured a refined six-course walking dinner designed to balance culinary experience with networking.

Experiential elements included:

  • Interactive entertainment by David Nathan
  • A 360° video booth capturing guest reflections and future outlooks
  • Atmospheric lighting and elegant styling that enhanced the venue’s panoramic views
Elegant evening dining experience with city lights and window-side seating in a high-rise venue

"The Amsterdam edition delivered an inspiring balance between strategic insight and authentic dialogue. The experience captured the spirit of resilience in a way that resonated deeply with our leadership community." — Zurich Integrated Benefits Leadership Team

Results

Outcomes & Impact

The Amsterdam event achieved strong participation and sustained engagement across both days, successfully translating Zurich’s strategic research into a dynamic leadership experience.

01

High engagement levels across both conference sessions and networking experiences

02

Strong leadership feedback on venue selection and interactive programming

03

Continued collaboration following the successful delivery of the event

Reflection

Why This Worked

  • ✓ Clear narrative built around the theme of resilience
  • ✓ Distinctive venue selection reinforcing innovation and perspective
  • ✓ Interactive programming that encouraged genuine dialogue
  • ✓ Balanced event flow between content, networking and experiential moments
  • ✓ Seamless operational delivery across all suppliers and partners
  • ✓ Consistent alignment with Zurich’s broader European leadership series
Visuals

Gallery

Rooftop swing experience overlooking city skyline, offering unique entertainment at corporate events
Luxury bar interior with wooden architectural ceiling design and premium cocktail setup
Modern corporate event stage setup with screens and panoramic city view through floor-to-ceiling windows
+2 More
Conny Becker

Conny Becker

Senior International Event Manager

With more than 20 years of experience in international event coordination, Conny is known for her proactive approach, strong problem-solving skills, and meticulous attention to detail. She anticipates challenges with ease and ensures every aspect of an event is planned to perfection.

Fluent in German, English, and Spanish, Conny’s positive, sociable nature allows her to adapt effortlessly to diverse situations and teams. She is passionate about creating structured, memorable events that run seamlessly from start to finish.

In her free time, she enjoys spending time with her partner and friends, being in nature, and dreaming of one day having a home with a large garden full of animals.

Lidia Valverde Rodriguez

Lidia Valverde Rodriguez

Senior International Event Manager

With over 25 years of experience in national and international corporate events, Lidia specializes in the automotive and MICE sectors across Europe. Her German–Spanish heritage and fluency in Spanish, German, and English give her a unique intercultural perspective, allowing her to quickly adapt to client needs.

Lidia is passionate, proactive, and flexible — equally comfortable leading projects or collaborating within a team. Known for her strong communication and negotiation skills, she is dedicated to creating events that exceed expectations for both attendees and organizers.

In her free time, she enjoys exploring new countries and cultures and spending time with dogs.

Jacqueline Hulscher

Jacqueline Hulscher

Managing Director @ EVENTÔIR

With 12 years of experience in international event management, Jacqueline leads Eventôir with a clear vision: to create seamless, high-impact events that leave a lasting impression. Having grown up in Spain, she works fluently in English, Dutch, and Spanish, which allows her to collaborate effortlessly with clients and partners around the world.

She has successfully delivered complex projects for global brands, including multi-day programs for up to 7,000 participants across 20 venues. Known for her meticulous planning, creative concepts, and ability to unite diverse stakeholders, Jacqueline blends business objectives with memorable guest experiences. Her flexibility and attention to detail have earned her a reputation as a trusted partner for brands seeking both elegance and flawless execution.

Outside of work, she is passionate about exploring new destinations and planning unforgettable trips. She enjoys staying active with nature hikes, gym workouts, Reformer Pilates, and Yin Yoga. She also loves cooking Mediterranean-inspired dishes, good coffee, and photography, with a special interest in interior design.