Destinations
Redefining Incentive Travel: Embracing Authenticity
Redefining Incentive Travel: Embracing Authenticity Words by Jacqueline Hulscher November, 2024 Explore with us how
November 11, 2024
Words by Alessia Lavino March, 2024
The Set Collection is an exquisite and sophisticated group located in the world’s most vibrant destinations in Europe. They combine talent, skills, expertise, and flair to craft inspiring environments and unique experiences.
Founded in 2011 with the Conservatorium Hotel in Amsterdam, The Set Collection expanded with the addition of Hotel Cafe Royal in London in 2012. The third jewel in their portfolio is the iconic Hotel Lutetia in Paris, welcomed in 2018. As for their next destination, only time will unveil the enchanting location that will join this distinguished collection.
Let’s begin with the inaugural hotel of the collection, Conservatorium. It is located in the heart of Amsterdam’s art district, surrounded by the Van Gogh Museum, the Rijksmuseum, and the Stedelijk Museum. Additionally, it is adjacent to the luxurious shopping district of P.C. Hooftstraat.
The venue is an architectural masterpiece, seamlessly blending the neo-Gothic structure from 1901, when it was once the Rijkspostspaarbank, and adapted with a modern and more futuristic look. It’s the perfect blend for a luxury hotel.
The hotel takes its name from the building’s second usage as a conservatorium. To echo this history, an impressive chandelier crafted from violins graces the entrance, adding a touch of elegance and musical allure to the hotel’s ambience.
The hotel’s origin is more legend than written history, dating back to 1865 when it was established as the city’s finest dining room and bar, swiftly becoming the epicentre of London’s fashionable set. Everything started with a French wine merchant called Daniel Nicholas Thévon and his wife Celestine who arrived in England to escape from their creditors in Paris.
In 2011, Hotel Cafe Royal joined The Set Collection, finding its place on the iconic Regent Street in London. It was purchased in 2008, the hotel undertook meticulous renewal while preserving its Grade II listed status. Meanwhile, the rooms and suites have been thoughtfully curated, embodying a modern and sophisticated character, characterized by simple and contemporary design.
The third and most recent addition to The Set Collection is Hotel Lutetia, acquired in 2018. Situated in the vibrant Saint-Germain-des-Prés area of Paris, it proudly stands as the only luxury Palace hotel on the left bank of the city. Opening its doors in 1910, the building is a captivating fusion of Art Nouveau and Art Deco.
Originally conceived as a meeting venue for both unknown and famous individuals to engage in discussions about art, philosophy, science, and politics, Hotel Lutetia has been an embodiment of authentic Parisian experiences for over a century.
The meticulous restoration project, led by Jean-Michel Wilmotte, enlisted master craftspeople from around the globe. Their expertise ensured that the hotel’s paintings, stained glass, frescoes, mosaics, and more were handled with care. The challenge was to preserve the hotel’s personality while seamlessly integrating it into the 21st century, creating a harmonious balance between past and present.
Experience the luxury of a tailor-made event at any of these locations, where professionalism meets perfection. The hotels are ready to accommodate any requests, whether it’s an elegant gala dinner, an international meeting or an anniversary celebration.
Indulge in unique catering designed for your breaks, and unwind after meetings in one of their exquisite bars. The Set venues boast a diverse range of meeting spaces to please every crowd – from intimate and private sessions to hybrid, virtual or international events. Your event will be nothing short of extraordinary in their meticulously crafted environments.
If indulgence is your pursuit, immerse yourself in the extraordinary experience of these luxury hotels. Crafted to create unforgettable memories, they are more than accommodations; they are sanctuaries of unparalleled luxury and enchanting moments.
Feel free to reach out to us, and together, we'll bring your event vision to life.
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With more than 20 years of experience in international event coordination, Conny is known for her proactive approach, strong problem-solving skills, and meticulous attention to detail. She anticipates challenges with ease and ensures every aspect of an event is planned to perfection.
Fluent in German, English, and Spanish, Conny’s positive, sociable nature allows her to adapt effortlessly to diverse situations and teams. She is passionate about creating structured, memorable events that run seamlessly from start to finish.
In her free time, she enjoys spending time with her partner and friends, being in nature, and dreaming of one day having a home with a large garden full of animals.
With over 25 years of experience in national and international corporate events, Lidia specializes in the automotive and MICE sectors across Europe. Her German–Spanish heritage and fluency in Spanish, German, and English give her a unique intercultural perspective, allowing her to quickly adapt to client needs.
Lidia is passionate, proactive, and flexible — equally comfortable leading projects or collaborating within a team. Known for her strong communication and negotiation skills, she is dedicated to creating events that exceed expectations for both attendees and organizers.
In her free time, she enjoys exploring new countries and cultures and spending time with dogs.
With 12 years of experience in international event management, Jacqueline leads Eventôir with a clear vision: to create seamless, high-impact events that leave a lasting impression. Having grown up in Spain, she works fluently in English, Dutch, and Spanish, which allows her to collaborate effortlessly with clients and partners around the world.
She has successfully delivered complex projects for global brands, including multi-day programs for up to 7,000 participants across 20 venues. Known for her meticulous planning, creative concepts, and ability to unite diverse stakeholders, Jacqueline blends business objectives with memorable guest experiences. Her flexibility and attention to detail have earned her a reputation as a trusted partner for brands seeking both elegance and flawless execution.
Outside of work, she is passionate about exploring new destinations and planning unforgettable trips. She enjoys staying active with nature hikes, gym workouts, Reformer Pilates, and Yin Yoga. She also loves cooking Mediterranean-inspired dishes, good coffee, and photography, with a special interest in interior design.